enny
enny is a DIY leather wallet kit that contains everything you need to make a leather wallet that will last a lifetime.
After doing leatherwork as a hobby for the past 6 years, I wanted to build an easy way for someone with no experience to dip their toes into the art of leather.
Role
Founder, Designer
Contribution
UX/UI Design
Brand Strategy
Packaging
Interaction Design
Motivation
For the past several years I had been designing and crafting leather wallets that are sold in high-end boutique stores in SF. From my experience, the amount of tools, supplies, and specialized knowledge can be a barrier to exploring the art of leather.
I wanted to share the things that I’ve learned in an accessible way so that anybody could learn how to make a stunning leather wallet that would only get better with time.
User Testing
I conducted multiple user testing sessions to answer one key question: Can someone with zero experience successfully build a wallet?
The insights gained were used to refine the process and create a fail-proof video tutorial that makes every step clear and easy to follow.
Something that jumped out during these sessions was just how much participants enjoyed customizing their wallets. This is something I wanted to highlight in the digital experience.
From IRL to URL
One of my key motivations for this project was to create something that truly engages users in the creative process—not just another cookie-cutter kit.
Noticing how much people enjoyed customization, I developed an interactive 3D model that lets users experiment and instantly see the results of their designs.
Packaging
In order to ensure the highest quality end result possible, I took care to source the best materials and supplies. These are products that I came across while on my leatherworking journey— the good stuff that professional artisans use. I also made sure to eliminate all single-use plastic for a more sustainable experience.
This kit isn’t something you toss once your wallet is complete. It’s designed to be kept and reused, giving you the tools to take on future leather projects. Once you’re hooked on making one, you’ll only need to restock leather and thread from us.
Branding
Branding for handmade leather goods often feels stale—dominated by brown and earth tones. With Enny, I wanted to break that mold and bring in a sense of playfulness, evoking the creative impulses we all had as kids.
Above, the wallets are vibrant, set against blurred nature backdrops that subtly nod to sustainability while resembling playing cards. The rest of the site is intentionally minimal—a blank canvas where the brand steps back, letting users take the creative lead.
